Recent EPK & Trailers

Directed the teaser, trailer and key art campaign for this Swedish drama following Nora, whose carefree existence is upended by a cancer diagnosis. Crafted marketing assets that balanced the show's dual nature—capturing both Nora's vibrant lifestyle with friends and her emotional cancer journey. Successfully positioned the series as a life-affirming drama about friendship and resilience rather than a medical show, while still honestly addressing the health challenges at its core.

Directed the teaser, trailer and key art campaign for the second season of this hit Swedish drama. Shifted focus to David's emotional journey following his discovery of Siri's infidelity, balancing raw heartbreak with sexual exploration and self-discovery. Crafted marketing assets showcasing the new London settings and introducing Joanna as a key character, while maintaining the authentic tone that resonated with the show's young adult female audience. Successfully teased the central question of whether reconciliation is possible or if both characters must move forward separately.

"Fenris" is a crime drama following animal rights activist Emma as she probes the disappearance of a local boy and investigates her father's enigmatic death. The series delves into themes of environmental activism, small-town dynamics, and the intricate interplay between humans and nature, particularly wolves. The trailer needed to emphasise the suspenseful mystery and crime aspects while showcasing Norway's breathtaking natural landscapes. It aims to evoke tension and peril without directly depicting wolves, maintaining intrigue and allure.

I worked closely with an Edit Producer to brief and guide the creative process. 

Directed the teaser, trailer and key art campaign for the second season of this award-winning Swedish dramedy. Captured Sigrid's emotional journey as she navigates feeling stuck while friends and family advance in their relationships and careers. Crafted marketing assets that balanced the show's unique blend of authentic drama and comedy, highlighting her past relationship with Sam and the possibility of reunion. The campaign contributed to the series' success on Viaplay, where it won the Kristallen award for "Best Youth Drama" in 2023 before being acquired by Netflix.

Find out more about the process of producing the key art campaign for Thunder In My Heart here.