New York Bakery Rebrand Reel

I had the pleasure of collaborating with Recipe in London on New York Bakery's exciting rebrand campaign. The brief was to create an announcement that would generate buzz around the rebrand, with the showreel serving as a key communication tool for partners and stakeholders. Wearing multiple hats as creative producer, editor, audio mixer and motion graphics animator, I helped bring their vision to life through dynamic storytelling and engaging visuals. The final piece was warmly received and successfully achieved its goal of spreading the word about New York Bakery's fresh new identity.