Mettle

Objective: Develop a compelling commercial for Mettle, an application focused on supporting men's mental health.

Strategy: Leveraging the app's association with Bear Grylls, we strategically incorporated his presence as a key element in the commercial. This decision was made to capitalise on his reputation and appeal to the target demographic.

Creative Process: Our team conducted a comprehensive analysis of the brand's visual identity and core messaging. Drawing inspiration from the app's logo, which features mountain shapes, we developed a cohesive graphical concept that served as the central visual theme throughout the commercial.

Execution: The mountain-inspired design elements were skillfully integrated throughout the spot, creating a unifying visual thread. This approach effectively tied together the various components of the commercial, reinforcing the app's key benefits while providing a visually engaging showcase of its features.

Outcome: The resulting commercial successfully blended Bear Grylls' star power with the app's distinctive branding elements. This synergy created a powerful and memorable advertisement that effectively communicated Mettle's mission in supporting men's mental health while highlighting its unique features and benefits.

Responsibilities: Creative Producer

Client: Mettle